Marketing Communications
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Summary
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Overview
Marketing Communications - Level 3
Marketing communication is fundamentally integral to the company’s marketing efforts. Marketing Communications Level 3 is designed to teach individuals the essentials of marketing communication, along with the role, tasks and scope. Learn how to use various tools including digital media to present an effective message. Marketing communication is a broad term and PR activities, branding, sales and sponsorships all fall under this term. Big-name companies almost always employ marketingcommunications techniques and elements to setup for a successful future in a global industry.
Marketing Communications Level 3 will provide the foundation you need to advance in your current role or explore new and potential opportunities. There are key topics discussed in this course such as analysing media techniques and examining advertising concepts. Learn appropriate models and theories to make effective marketingcommunication decisions.
The Marketing Communications Level 3 course offers essential information and clear descriptions on the fundamentals of marketingcommunication and how it works to benefit the company. This is a CPD accredited course that will demonstrate to potential employers your dedication to continuous learning, and the chance to excel in the field.
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Curriculum
Course media
Description
Learning Outcomes
- Learn how to avoid costly marketing mistakes
- Learn how to convey the right marketing message
- Explore different marketing communication techniques
- Understand the problematic areas in marketing communication
- Learn the principles of marketing communication
- Earn a recognised qualification to help pursue new job opportunities
COURSE CURRICULUM
Module 01 : Fundamentals of Communication in Marketing
Module 02 : Consumer Behavior and Marketing Communication
Module 03 : Promotion Planning and Techniques
Module 04 : Advertising Techniques
Module 05 : Organization and Management of Advertising Agencies and Advertising Departments
Module 06 : Advertising Media
Module 07 : Advertising Research
Module 08 : Sales Promotion and Publicity
Module 09 : Personified Promotion
Module 10 : Direct Marketing
Module 11 : Public Relations
Who is this course for?
This course is recommended for,
- Business Professionals
- Marketing Managers
- Social Media Managers
Requirements
This course requires no formal prerequisites and this certification is open to everyone.
Career path
- Business Professional – £95,000 (Approximately)
- Marketing Manager – £75,000 (Approximately)
- Social Media Manager – £50,000 (Approximately)
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
